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Clinical Solutions creates brands to extend market differentiation

Clinical Solutions creates brands to extend market differentiation

12 June 2008: Clinical Solutions is today announcing the brand name of its core software that all products are built upon. IntefleCS™ is the core brand name for all Clinical Solutions products and supports the brand strategy going forward.

IntefleCS takes its name from Clinical Solutions’ key attributes; integrated and flexible, and has been designed to accelerate market adoption as well as reinforce the company’s commitment to the healthcare industry. The creators of the groundbreaking NHS Direct software believe this is a pertinent time for the re-naming of the suite and will help propel the business forward to its next stage of development.

Commenting on the launch, Marce Colucci, head of marketing at Clinical Solutions says: “IntefleCS reflects the characteristics of the business and suits our style and approach with the market - one that creates a unique identity that the market can easily relate to. With our track record over the past six years, we feel this is a perfect platform to drive and develop our solutions in the future.”

IntefleCS is a trademarked name, and will be used in all collateral. Each of Clinical Solutions’ individual products will use the IntefleCS brand. These include:
  • IntefleCS Telephone Triage
  • IntefleCS Face to Face
  • IntefleCS Long Term Conditions Management/Chronic Disease Management
  • IntefleCS Web Services
  • IntefleCS Urgent Care
  • IntefleCS Bio Surveillance
It also allows Clinical Solutions to easily integrate its existing recognised brands such as IntefleCS Teleguides™, the clinical content used in all of its triage solutions, while retaining the awareness the company has created in the market. Over the next few weeks, further announcements will be issued to inform the market of the development of this branding and what it represents.

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